Rovshan Mirzayev, Regional Manager for CIS countries, Azerbaijan Seed Production Enterprise, GÖZƏL SEEDS
Our company is widely regarded as a symbol of Azerbaijani seed production, operating under the Gözəl Seeds brand. Since 2019, we have been steadily expanding on the international stage, developing our breeding and production activities across Spain, Türkiye, Azerbaijan, and Uzbekistan. Our primary focus is on greenhouse vegetables and the development of innovative hybrids that meet modern market demands.
Today, our varieties are being tested in more than 15 countries worldwide. We are already active in the Uzbek market, entering Turkmenistan, and gradually launching operations in Russia. Our seeds are undergoing trials in Japan, Iran, European countries, and the Balkans. We operate a breeding center and commercial activities in Spain, while in Poland our hybrids are tested in greenhouse conditions. Speaking of the Azerbaijani market, demand is largely concentrated on pink hybrid tomatoes, which are typically imported from Europe. However, we are actively reshaping this landscape. At present, we are the first and only domestic breeding company in Azerbaijan, and our varieties are already competing with leading global brands. Our products consistently receive astonished reactions. Partners from various countries compare our hybrids with those of major international companies, and the results speak for themselves.
Our core focus remains greenhouse tomatoes. At the same time, we take into account different technological levels—low-tech, mid-tech, and high-tech greenhouse systems—developing solutions tailored to each segment to ensure consistent market relevance. We take particular pride in our team of breeders, as well as in our Double Haploid (DH) laboratory based in Türkiye. This is a highly advanced field requiring significant investment and expertise. Thanks to this technology, a process that traditionally takes 7–8 years in classical breeding can be reduced to approximately six months, enabling the development of pure lines for cucumbers, peppers, watermelons, and other crops. This represents not only increased speed but also a major advancement in quality.
We are participating in this exhibition for the second time. Last year, our stand was recognized as the most visited and awarded a special certificate by Caspian Agro. This year, our primary objective is to expand our network of partnerships. Representatives from various countries are actively engaging with our stand, negotiations are underway, and cooperation opportunities are being explored.
At times, visitors find it hard to believe the visual appeal of our products, even mistaking them for decorative items. However, behind this lies a rigorous scientific approach and strict quality standards. Importantly, we rely exclusively on natural breeding methods. The use of GMO seeds is prohibited in Azerbaijan, and we fully adhere to these principles, offering clean, safe, and high-quality products.
We are highly satisfied with the progress of the exhibition and are confident it will lead to new and meaningful achievements.
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